The search algorithm on LinkedIn is such that the profiles with the highest effectiveness score are displayed first. Therefore, it is recommended to fill out your page as accurately and in detail as possible. Otherwise, recruiters and potential partners won’t notice you. The effectiveness of a profile is an indicator of whether there is enough information about you and your professional qualities to establish new business contacts.

We have already analyzed how to create a good Linkedin profile photo and header image; now, we will discuss how to make a bold, powerful and recognizable headline, short URL, and worthy summary.

Recognizable headline

This is the most crucial element on your page. Its maximum length is 120 characters. Be brief but creative. The title should make it clear who you are and what you do.

A professional headline, as well as a job description, should be search engine optimized. But it would help if you didn’t stuff these fields with keywords; two or three relevant keywords are enough.

Use standard job and job titles: not “copywriting guru,” but “copywriter.” However, it is permissible to include your academic degrees in the title. For example, not a “psychologist,” but a “professor of psychological sciences.” This speaks to who you work as and indicates how successful you are in your field.

Be sure to include your industry to be more visible when searching.

Good practice:

Short URL

Please keep it short and straightforward so people can easily find you. Your URL is in a light gray box below your name and heading.

Click on the “Change your public profile settings” button and make your LinkedIn address human-readable. It must be between 5 and 30 characters long.

Incorrect link: linkedin.com/pub/james-seaton7342/7864.

Correct: linkedin.com/in/jameseaton.

Worthy summary (resume, about)

The main task of a resume is to show the actual value of a professional. This is the essential part of your work on your profile.

The summary support structure you can use for yourself:

  • Who am I – briefly about yourself. 
  • Experience and skills – what tools I use and what I can do.
  • Personal qualities.
  • How can you benefit the company, clients, etc.?
  • Resume goal or expectation.

The main points to focus on when writing a resume:

  • The purpose of a resume is to reflect the skills and abilities that are most important for a particular profession. So, for example, it is essential to show how and how much you brought in profit for the company for selling admissions. It is necessary for the technical and IT professions to describe the skills of creating a product and the ability to own various technologies, for marketing specialists – to reflect the implemented projects, and so on.


  • State your strengths this way: “I achieved X versus Y by doing Z.” Most people write something like “I wrote columns for The New York Times” on their resume. Better to put it another way: “I published 50 columns because I deeply analyzed such and such an area for three years. Although, on average, guest columnists publish six columns.” I would like to demonstrate such and such a quality; here is a story to illustrate it, and this is how this story reflects this quality. And here is how this quality will benefit you or your company.


  • An excellent resume is a resume that’s built into a success story. It shows how your education, career path, all kinds of training and certificates, personal qualities, and the position you are looking for are connected. All your achievements can be turned into benefits for the employer. 


Good practice: