One of the best ways to get leads to your business is through organizing different types of events, some of them online. Linkedin is a powerful tool for creating circumstances where you can build relationships with potential customers in person.

LinkedIn is the world’s largest social network for professionals. More than 250 million users from 200 countries look here every day, searching for the necessary information and contacts. Thousands of experienced professionals in various fields communicate daily here.

LinkedIn events allow generating highly qualified and relevant leads, growing your audience and connecting with people in your industry, getting invited to other events, gaining feedback on your products, etc.

Preparing for a LinkedIn event needs first to have a clear idea about the event and to follow the best practices in the sphere in this social set.

Sharing an event on LinkedIn means that you notify your LinkedIn networks about it. You can share your participation status in an event or simply let your network know about it without participating in it. If you don’t want to update the entire network, you can share the event with specific connections or groups. All of these options are built into the LinkedIn Events app. The LinkedIn Events app is a free feature that users can add to their profiles. 

Helpful tips for creating Linkedin events

Before you start promoting an event, design a company page. Describe your activities and achievements in detail, provide links to past projects, add photos, presentations, etc. This should be an informative page, not a half-empty block with nothing but the title and logo.

Use the guest filter for a specific area, profession, city, country, etc. This will help sort out the exemplary visitors.

Very important is to create a LinkedIn group to reach your target audience. Pay special attention to creating groups. This is perhaps the easiest and most effective way to promote in this social network. It can give good results, but it requires a lot of effort and time. Therefore, first consider whether your event really needs this type of promotion. After making an informed decision, follow these simple tips:

  1. Create an open group with a relevant name (use keywords that match the name or purpose of the event). This will help visitors interested in the topic to find your group through site search.
  2. Actively invite professionals in the desired industry to the group. In invitations, be sure to indicate the benefits that the person will receive from joining the group and participating in the event.
  3. Hire an expert to lead the group and initiate live topical discussions that could attract potential attendees. This is the best way to arouse the interest of group members and encourage them to attend your events.
  4. Be sure to include a link to the LinkedIn group in all promotional materials and on the event website.
  5. Fill the group with useful information: 70% – interesting thematic content, and only about 30% – data specifically for the upcoming event. Show that the event is created by people who have an excellent command of the topic (trends and the state of the industry, prospects, interviews, speeches, analytics, etc.).
  6. Share content in related large groups to attract additional members.
  7. Post trackable links to the event site to keep track of the recruitment process at all times.
  8. Use the direct mail method to all group members. Emails can provide event details, send out invitations, point out customer benefits, share links to interesting content, and more. Another trick is to write in a letter about a discount on any service or product to all members of the group and provide a link to the details that will be on the event website. This will attract more people to the site, where you can immediately register or order tickets.
  9. And most importantly – do all this in advance. The group must exist for at least a few weeks to get a good result.

The best days, times, and the length for a Linkedin event

  1. Day of the week

Usually on Mondays people have to start a lot of new work and conclude something from the previous week. On Fridays, people finish many tasks and think about the weekend. So, the best days are the middle of the week.

  1. Time

One version for the best time is late afternoon, after work. Another possibility is the lunch break – 12 AM-1 PM (12.00-13.00).

  1. Length

Stick to short forms! The event must belong up to 30 minutes, for education can be 1 hour.

When scheduling an international Linkedin event, consider the national holidays in the different countries.